In the fast-evolving world of digital marketing, connected TV (CTV) has emerged as a powerful platform for brands to engage audiences in premium streaming environments. Recognizing the unique challenges and opportunities within the Asia-Pacific (APAC) region, Kargo has launched three groundbreaking CTV ad formats—Tile, Flipbook, and Mirage—designed to elevate creative storytelling, enhance targeting precision, and deliver measurable results for advertisers.
Addressing the Challenges of CTV Advertising in APAC
The APAC market is witnessing rapid growth in streaming consumption, making CTV an increasingly attractive channel for marketers. However, this surge in popularity comes with significant hurdles. Fragmented audiences across diverse platforms, inconsistent measurement standards, and the prevalence of low-quality video creatives often hinder advertisers from maximizing their impact. Many brands struggle to deliver captivating ads that resonate with viewers while achieving reliable performance metrics.
Kargo’s new ad units are crafted to tackle these issues head-on. By combining striking design with proprietary ad technology under its “Creative Science” approach, Kargo offers a comprehensive solution that integrates creative excellence, targeted delivery, and transparent measurement. As Rob Leach, General Manager for APAC at Kargo, explains, “Advertisers need a partner that delivers the complete package for CTV—that includes designing captivating creative, delivering to targeted audiences at scale, and providing quality inventory and reliable measurement. With these new additions to Kargo’s existing CTV ad suite, Kargo provides everything advertisers need and more.”123
Introducing Kargo’s New CTV Ad Formats
Tile
The Tile format transforms vertical social videos into polished CTV spots by displaying tiled clips alongside brand messaging. This innovative format bridges the gap between mobile and television advertising, allowing social campaigns to scale seamlessly onto the big screen. It maintains targeting precision across premium open web environments, enabling advertisers to reach broader audiences without sacrificing relevance.123
Flipbook
Flipbook is a dynamic, interactive ad format that scrolls through various product features and branding elements. Perfect for storytelling and product launches, Flipbook engages viewers by presenting a narrative-driven experience that highlights key brand messages in an immersive way. This format empowers advertisers to deepen audience connection and drive engagement through compelling visual journeys.123
Mirage
Mirage captivates viewers by starting with playful animation that smoothly transitions into a video asset. Validated by RealEyes’ AI creative testing, Mirage has demonstrated a 54% increase in viewer attention during the critical first two seconds compared to standard CTV ads. This format is designed to instantly grab attention and sustain viewer interest, making it highly effective for brand impact.123
Enhancing Advertiser Performance and Viewer Experience
Kargo’s new CTV ad units are not just about creativity—they also prioritize performance and user experience. By offering expanded targeting tools and reliable performance metrics, Kargo provides advertisers with a full-stack solution to navigate the complex CTV ecosystem in APAC. These formats are optimized to deliver high-impact ads without disrupting the seamless viewing experience that audiences expect.
Moreover, Kargo’s commitment to quality is reflected in its premium inventory and transparent reporting. Advertisers can confidently measure the effectiveness of their campaigns with data that integrates smoothly into their broader marketing strategies, ensuring clarity and comparability across channels.1234
Why Kargo’s Creative Science Matters
Kargo’s “Creative Science” approach fuses artistic design with cutting-edge technology, allowing brands to unlock the full potential of CTV advertising. This methodology ensures that every ad is not only visually compelling but also strategically optimized for performance. By leveraging proprietary ad tech, Kargo helps advertisers overcome common pitfalls such as audience fragmentation and inconsistent measurement, providing a seamless path to scalable success.
The company’s leadership in CTV innovation is further demonstrated by its ability to repurpose existing content creatively. For example, the Tile format enables vertical social videos to be efficiently transformed for TV screens, while Flipbook and Mirage offer fresh ways to tell brand stories that resonate deeply with viewers.1236
The Growing Importance of CTV in APAC
As streaming platforms continue to dominate media consumption in APAC countries like Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia, advertisers are eager to capitalize on the reach and engagement that CTV offers. However, the fragmented nature of the market demands sophisticated solutions that can unify targeting and measurement while delivering creative excellence.
Kargo’s new ad units come at a pivotal moment, providing marketers with the tools needed to harness the power of CTV effectively. By addressing the unique challenges of the APAC streaming landscape, Kargo is helping brands connect with audiences in meaningful ways, driving both brand awareness and measurable business outcomes.1235
Conclusion
Kargo’s launch of Tile, Flipbook, and Mirage ad formats marks a significant advancement in CTV advertising for the APAC market. These innovative units combine creative flexibility, enhanced storytelling, and robust measurement to empower advertisers in an increasingly complex media environment. By bridging the gap between mobile and TV, and by elevating the quality and impact of CTV ads, Kargo is setting a new standard for performance-driven marketing in the region.
For brands looking to stay ahead in the competitive streaming space, partnering with Kargo means gaining access to a full suite of creative and technological solutions designed to maximize reach, engagement, and return on investment. As CTV continues to reshape the advertising landscape, Kargo’s innovations ensure that marketers have the right tools to succeed—right here, right now, in APAC