As the world grapples with the pressing issue of climate change and the need for sustainable energy sources, one Indian company is making significant strides in promoting solar power. Loom Solar, founded in 2018 by the brother duo Amol and Amod Anand, has quickly become India’s leading solar panel company, providing high-quality and efficient solar solutions to residential, commercial, and industrial sectors.
| STARTUP NAME | LOOM SOLAR | |
| Founders | Amod Anand, Amol Anand | |
| Founded | 2018 | |
| Headquarter | Faridabad | |
| Sector | Solar Industry | |
| Website | loomsolar.com |
The Beginning: Identifying the Untapped Potential
The idea for Loom Solar germinated when Amol Anand, an experienced professional in the electrical industry, realized the vast potential of solar energy in India. Despite the country’s abundant sunshine, solar power adoption was relatively low due to a lack of awareness, limited availability of solar products, and outdated technology. Recognizing this untapped opportunity, Amol and his brother Amod, both MBA graduates from IMT Ghaziabad, decided to embark on an entrepreneurial journey to bring solar energy to the forefront.
Loom Solar-The Vision: Becoming India’s Most Trusted Solar Brand
Loom Solar’s vision is ambitious yet focused: to become the most popular and trusted brand in the solar industry by 2025. With this goal in mind, the company has adopted a customer-centric approach, offering high-quality products, efficient solutions, and exceptional service. Loom Solar is an ISO 9001:2015-certified company and a government-recognized startup in India, underscoring its commitment to quality and innovation.
Loom Solar: Differentiating Through Advanced Technology
One of the key factors that sets Loom Solar apart from its competitors is its focus on cutting-edge technology. While most solar panel manufacturers in India rely on traditional polycrystalline technology, Loom Solar introduced super high-efficiency monocrystalline panels to the market. These advanced panels offer higher efficiency, compact size, and the ability to generate power even in cloudy or low-light conditions.
In 2018, Loom Solar became the first company in India to introduce 340W monocrystalline panels, and later upgraded to 375W panels. Not resting on their laurels, the company launched the innovative 430W shark module in 2021, further solidifying its position as a technology leader in the solar industry.
Loom Solar: Comprehensive Product Offerings and Solutions
Loom Solar’s product portfolio extends beyond solar panels, encompassing inverters, batteries, and related solar products. The company offers complete solar solutions tailored to the specific needs of its customers, ensuring seamless integration and optimal performance.
One of the unique aspects of Loom Solar’s approach is its focus on providing solutions rather than just selling products. The company’s engineers conduct site visits to assess the customer’s requirements and provide customized solar quotations, ensuring a hassle-free installation process.
Loom Solar-Expansive Distribution Network and Online Presence
To ensure widespread availability of its products, Loom Solar has established an extensive distribution network spanning 500 districts across India, with over 3,500 dealers. This vast reach allows the company to serve customers even in remote areas, promoting the adoption of solar energy nationwide.
In addition to its offline presence, Loom Solar has embraced the digital age, offering its products and solutions through various online platforms such as Amazon, Flipkart, and its own website, loomsolar.com. This omnichannel approach caters to the evolving consumer preferences and ensures easy access to solar products for a broader audience.
Loom Solar-Driving Awareness and Education
Recognizing the importance of educating the public about solar energy, Loom Solar has adopted a multi-faceted approach to increase awareness. The company has created over 500 informative videos on the benefits of solar panels and how to install them, which have been viewed by over 25 million users worldwide.
Loom Solar also offers a free online training program called “Learn Solar,” allowing anyone to gain knowledge about solar energy and its applications. Furthermore, the company leverages influencer marketing and digital platforms to reach an audience of over 100 million people annually, promoting solar awareness on a massive scale.
Loom Solar-Financing Options and Customer Support
One of the challenges in adopting solar energy is the upfront cost of installation. To address this issue, Loom Solar provides flexible financing options, allowing customers to pay only 20-30% as a down payment and make easy EMI payments equivalent to their current electricity bills.
Loom Solar’s commitment to customer satisfaction doesn’t end with the sale. The company offers reliable after-sales support, ensuring that customers can fully utilize their solar systems and maximize their energy savings.
Loom Solar: Rapid Growth and Industry Recognition
Loom Solar’s innovative approach and commitment to excellence have propelled its rapid growth in the Indian solar market. From a revenue of Rs. 2.4 crore in 2018, the company has achieved remarkable growth, reaching Rs. 30 crores in revenue by 2020.
Loom Solar’s achievements have not gone unnoticed, as the company has received numerous accolades and recognitions, including the Golden Bridge Awards 2019, Amazon Smbhav 2020, Startup of the Year 2021, Energy Business of the Year 2021, Tie-Lumis Award 2022, e4m D2C Award 2022, and the Red Herring Award 2022.
Loom Solar-Sustainable Business Practices and Future Plans
Loom Solar is dedicated to sustainable business practices, leveraging technology to streamline operations and minimize its environmental footprint. The company utilizes integrated tools such as Shopify, Zoho, GreytHR, Knowlarity, and ERP to manage customer interactions, employee relations, and supplier management efficiently.
Looking ahead, Loom Solar aims to expand its manufacturing capabilities and product offerings. In 2021, the company had the capacity to manufacture 365,000 solar panels annually, with plans to further increase this capacity in the coming years. Additionally, Loom Solar is exploring opportunities to enter the lithium battery market, diversifying its product portfolio and solidifying its position as a comprehensive solar solutions provider.
The Road Ahead: Empowering India with Clean Energy
Loom Solar’s journey is a testament to the power of innovation, determination, and a vision for a sustainable future. By leveraging advanced technology, fostering awareness, and providing customer-centric solutions, the company is paving the way for widespread adoption of solar energy in India.
As the nation continues its stride towards renewable energy sources and environmental sustainability, Loom Solar stands as a shining example of how homegrown enterprises can contribute to this vital cause. With its unwavering commitment to quality, innovation, and customer satisfaction, Loom Solar is well-positioned to illuminate the path to a cleaner, greener, and more sustainable India.